The Germans' favorite toy is their automobile. This also applies to the creators of the textile label, who in November 2009 combined their special love for the “Automotive Way of Life” and their passion for design to create the textile brand “Sourkrauts.” The ironic handling of a stereotypical term for Germans was initially meant to specifically reflect the love for “German Engineering.” However, this has expanded over the years and now stands as a brand with the slogan “Made for Petrolheads” for all automotive enthusiasts. Sourkrauts is self-ironic and open-minded, connecting people from diverse cultures and backgrounds worldwide through the smallest common denominator - the love for the automobile.